Reaching out to the target audience through the most powerful tools and technologies enables a brand to make the necessary impact in the market. 3D projection mapping is a solution that works to this effect giving exactly the desired results in brand promotion. Through it, a brand will be able to draw enough attention to gain new customers and generate higher sales. Its strong visualizations instantly show what a particular brand is offering and the benefits of its products or services… enough to make a strong impact to steer towards business growth.
Why Opt for 3D Projection Or Video Mapping for Brand Promotion?
In 3D video mapping, an image is thrown or superimposed on a particular surface area. This area can be something as small as a wall else it can be something as large as a huge building. There is a big difference in the look of the image because it is a 3D one, hence it’s various depths and intricacies can be viewed, making it visually very pleasing.
The image is projected using quality projectors as only then will the image look as desired and create the necessary impact. The key difference between 3D projection mapping and standard projection is that the image is not displayed in a flat surface but one that is uneven or even on an object like a car, a structure, truck etc. It is displayed on a non-flat or non-white surface.
The key benefit of 3D projection mapping is its versatility in usage wherein it can be used in gaming, computing, decoration etc. It blends light and can create distortions hence what you see is very visually powerful images with striking optical illusions. By manipulating lighting on various type of surface, any common object can be turned into an interactive 3D display. Hence, its impact is instant, strong and unforgettable.
Brands using it can be sure of getting a far-reaching impact more than what is available with any other type of promotional tool. Through strong visual simulation, it gives onlookers a very engaging experience, which they can communicate and share with others through photos sent through email, messages or social media network, thus making a far more stronger impact.